PROJECT ROZANA GLOBAL CAMPAIGN AN OUTSTANDING SUCCESS
Earlier this year, the Palestinian health system was at risk of being overwhelmed by the COVID-19 pandemic. By April, it became apparent just how dire the situation was becoming.
Its leadership reached out to Project Rozana with a request for desperately-needed ICU and non-ICU ventilators. The survival of affected patients depended on having this equipment in the major hospitals.
The problem was accessing the equipment when demand was outstripping supply. The Palestinians were also cash poor, and better resourced communities were able to flip suppliers as demand grew. Even with all the goodwill in the world, market economics dominated.
After receiving a call from the Palestinian Foreign Minister, Dr Riad Malki, we understood that the challenge presented by the minister was at the heart of what Project Rozana stands for.
We ran a two-track strategy. While scouring the world for ICU and non-ICU ventilators to ship to Palestinian hospitals, we were seeking donations to pay for equipment that was very difficult to secure as available stocks were already being bought by the highest bidders.
We reached 100% of our US$400,000 crowdfunding campaign target in record time.
We are now working closely with a number of governments to secure additional funding.
Today, with the benefit of hindsight, we achieved the near-impossible. And the Palestinian health system is the better for it.
That story is now the subject of a COVID-19 Campaign Report. We urge you to download and read it.
At the same time, we were overjoyed by an acknowledgement that was made in a Covid-19 Impact Report prepared by the Alliance for Middle East Peace (ALLMEP). ALLMEP is a coalition of more than 100 Israeli and Palestinian organisations promoting people-to-people peace building in the region.
The report answers a fundamental question: How impactful has Project Rozana been to the Palestinian people through its work leading up to and during the initial phase of the pandemic?
The lives of vulnerable Palestinians have been saved because of our remarkable donor community. As we grow, so too does our standing with the participating governments.
We are also on the radar of many influential organisations around the world who noted the speed with which we were able to respond to this unprecedented health crisis.